Jeffrey brings over 25 years of senior finance executive experience in multinationals including Hutchison Whampoa, Royal Dutch Shell and Triumph International Group. He specialized in Greater China finance in early 1990s and then from 2003 further extended his coverage to Southeast Asia, Australia-New Zealand, India-Sri Lanka and parts of Europe and Africa. Apart from finance he has also held senior roles in sales & marketing and general management hence a wide scope of expertise in the commercial field.
Throughout his career he has been instrumental in setting up joint ventures in China, establishing manufacturing and retail operations in Asia, starting up sales & marketing, conducting mergers & acquisitions, process reengineering, systems implementation, internal control enhancement, corporate reorganization, building shared service centre and corporate strategic development. He has been actively involved in the full value chain from innovation, design, manufacturing and supply chain, to brand management, wholesaling, retailing and front-end sales. He has innovative expertise in online-to-offline and unified commerce along with strategic management, financial planning and management reporting. He leverages on relationship with audit firms, banks, financiers, lawyers, and authorities for the growing enterprises ecosystem.
Jeffrey is a fellow member of CPA Australia, HKICPA, CIMA and CGMA. He was educated in Australia with an accounting degree and an MBA. He was past President of CPA Australia Greater China Division in 2016, past Chairman of its Corporate Sector Committee and is currently a Councillor of the Divisional Council. He is an appointed Accounting Specialist Advisor to the PRC Ministry of Finance and is also a member of the Accounting Committee of the Council for the Promotion of Guangdong-HK-Macao Cooperation.